- Sep 12, 2019
Social Media KPIs and Nonprofits: What To Measure?
The last post about Determining Social Media Key Performance Indicators (KPIs) pointed out that the first step is to define your Business Goals. For nonprofits that could include: Number of Donors Donation Growth Donor Retention Rate Recurring Gift Percentage Pledge Fulfillment Percentage Online Gift Percentage In order to create an effective digital communications campaign, try to narrow your focus to one or two of these. Define your social media goals in relationship to the