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Jayne Dutra
- Feb 2, 2017
A Single View of the Customer: What Does It Mean for the Arts?
You work hard to make connections with your audience members. And they want to feel like they’re the most important people on your radar. To nurture that kind of relationship you need to know as much as possible about each patron and use that knowledge to communicate meaningfully. But when there is duplication of data, ticket buyers feel like part of a herd, instead of unique individuals. How Does Data Duplication Happen? Performing arts organizations may hold customer data i
