An obvious fact: the web is here to stay. People engage online with their desktops, tablets and phones. In fact, the use of mobile devices to connect digitally is exploding. Your donors are increasingly online, so how can nonprofits use this mode of communication to build better relationships with the individuals who sustain their work? The first step is to consider what you want to achieve as an organization. In this excellent article via Top Nonprofits, some basic business
Recently, I read an excellent article in Nonprofit Quarterly by Cynthia Gibson about the benefits of the nonprofit infrastructure. I had never heard this phrase, but it resonated immediately. After reading more, I realized that this is an invisible but indispensable layer of connecting tissue that can create major value. So, how does a nonprofit infrastructure work? Developing Common Agendas. Communities exist when there is a sharing of common attitudes, interests and goals.
Your website represents your voice, your story, your cause. It’s the most important element of an online creative strategy. You want it to communicate your mission and values in a dynamic way that moves readers to join you in achieving your goals to do more good. What are some elements of a successful website by today’s standards? Design standards have evolved along with technology and the needs of publishers. There are several sources for excellent and beautiful website temp
As an arts management staff member, you work hard to create the content you need to successfully to reach your goals. If you are in Educational Outreach, you might be writing discovery guides, lesson plans, teaching aids and other types of educator resources. If you’re in Development, you’re probably authoring donor correspondence, grant proposals, and membership reports for senior management. Marketing teams are busy developing press releases, advertising, guest lists, web p