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Jayne Dutra
- Sep 12, 2019
Social Media KPIs and Nonprofits: What To Measure?
The last post about Determining Social Media Key Performance Indicators (KPIs) pointed out that the first step is to define your Business...
Jayne Dutra
- Mar 19, 2017
Why Should the Arts Care About Information Architecture?
You’re busy trying to get the next production up by opening. Your Artistic Director wants your suggestions of possible scripts for next...
Jayne Dutra
- Feb 2, 2017
A Single View of the Customer: What Does It Mean for the Arts?
You work hard to make connections with your audience members. And they want to feel like they’re the most important people on your radar....
Jayne Dutra
- Jan 15, 2017
Determining Social Media KPIs for Nonprofits
An obvious fact: the web is here to stay. People engage online with their desktops, tablets and phones. In fact, the use of mobile...
Jayne Dutra
- Jan 8, 2017
The Importance of Nonprofit Infrastructure
Recently, I read an excellent article in Nonprofit Quarterly by Cynthia Gibson about the benefits of the nonprofit infrastructure. I had...
