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September 12, 2019

The last post about Determining Social Media Key Performance Indicators (KPIs) pointed out that the first step is to define your Business Goals. For nonprofits that could include:

  • Number of Donors

  • Donation Growth

  • Donor Retention Rate

  • Recurring Gift Pe...

March 19, 2017

You’re busy trying to get the next production up by opening. Your Artistic Director wants your suggestions of possible scripts for next season’s play selection meetings. Your Board is waiting for the latest grant proposal summaries. Your Teaching Artists are scheduled...

February 2, 2017

You work hard to make connections with your audience members. And they want to feel like they’re the most important people on your radar.

To nurture that kind of relationship you need to know as much as possible about each patron and use that knowledge to communicate me...

January 15, 2017

An obvious fact: the web is here to stay. People engage online with their desktops, tablets and phones. In fact, the use of mobile devices to connect digitally is exploding.

Your donors are increasingly online, so how can nonprofits use this mode of communication to bui...

January 8, 2017

Recently, I read an excellent article in Nonprofit Quarterly by Cynthia Gibson about the benefits of the nonprofit infrastructure. I had never heard this phrase, but it resonated immediately.  After reading more, I realized that this is an invisible but indispensable l...

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Social Media KPIs and Nonprofits: What To Measure?

September 12, 2019

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