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Digital Communications For Nonprofits

September 12, 2019

The last post about Determining Social Media Key Performance Indicators (KPIs) pointed out that the first step is to define your Business Goals. For nonprofits that could include:

  • Number of Donors

  • Donation Growth

  • Donor Retention Rate

  • Recurring Gift Percentage

  • Pledge Fulfillment Percentage

  • Online Gift Percentage

In order to create an effective digi...

February 2, 2017

You work hard to make connections with your audience members. And they want to feel like they’re the most important people on your radar.

To nurture that kind of relationship you need to know as much as possible about each patron and use that knowledge to communicate meaningfully. But when there is duplication of data, ticket buyers feel like part of a herd, instead of unique i...

January 15, 2017

An obvious fact: the web is here to stay. People engage online with their desktops, tablets and phones. In fact, the use of mobile devices to connect digitally is exploding.

Your donors are increasingly online, so how can nonprofits use this mode of communication to build better relationships with the individuals who sustain their work?

The first step is to consider what you wan...

January 8, 2017

Recently, I read an excellent article in Nonprofit Quarterly by Cynthia Gibson about the benefits of the nonprofit infrastructure. I had never heard this phrase, but it resonated immediately.  After reading more, I realized that this is an invisible but indispensable layer of connecting tissue that can create major value.

So, how does a nonprofit infrastructure work?

Develo...

January 8, 2017

Your website represents your voice, your story, your cause. It’s the most important element of an online creative strategy. You want it to communicate your mission and values in a dynamic way that moves readers to join you in achieving your goals to do more good.

What are some elements of a successful website by today’s standards?

Design standards have evolved along with technol...

November 15, 2016

Nothing is as important for nonprofits as donor engagement. And holding virtual conversations with supporters is an integral part of the dialogue, especially as the generational wheel turns.

This article by Carrie Collins-Fadell from a piece in the NY Times and republished by Nonprofit Quarterly, points out that millennials are remaking the whole framework for charitable giving...

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Social Media KPIs and Nonprofits: What To Measure?

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